UK Craft Spirits Report February 2026

The February 2026 Craft Spirits Marketing intelligence and Tracking Survey covering over 1000+ UK craft spirits from 100+ distilleries/ producers.

The survey tracks:

• 51 UK distilleries social media activity; 42 of which are English craft distilleries, 17 of which have launched an English Whisky.
• 52 UK distilleries consumer emails.
• Online pricing for 182 spirits from 92 UK distilleries.
• UK SKUS audit covering 1201 spirits from 103 UK distilleries / Blenders / Bottlers; including 40 English Whisky distilleries/brands and an additional 23 that are laying down whisky.
• The report now gives the most comprehensive monthly snapshot of the English Whisky category available and a good overview of the other main spirits categories.
• This month's report includes a special audit on Non-Alcoholic Spirits.

The Report includes social media and email activity tracking by brand, SKU/Range analysis and online pricing tracking. Sections included: English Whisky, English Craft Gin, English Craft Vodka, British Rum and British Liqueurs. It includes a News Digest and Insights to aid management of product range. 

It is ideal for Distillery Marketing teams and CEOs/Founders who want to understand marketing activity in the UK craft spirits market and also get insights into what is required to stand out in the sector.
It is useful for pricing reviews. 
It is helpful for range planning and product planning.
Developing Market Plans and Social Media campaigns
It is also useful to give market background for brands raising money. 
 

Note The February survey covers January 2026 and first 15 days of February 2026. It is 87 pages. 
 
The report is issued monthly by the 27th of the Month and is available monthly.