UK Craft Spirits Marketing Intelligence and Tracking Survey October 2025

The October 2025 Craft Spirits Marketing intelligence and Tracking Survey covering over 1000+ UK craft spirits from 100+ distilleries/ producers.

The survey tracks:

• 51 UK distilleries social media activity; 42 of which are English craft distilleries, 17 of which have launched an English Whisky.
• 52 UK distilleries consumer emails.
• Online pricing for 182 spirits from 92 UK distilleries.
• UK SKUS audit covering 1090 spirits from 100 UK distilleries / Blenders / Bottlers; including 40 English Whisky distilleries/brands and an additional 23 that are laying down whisky.

The report now gives the most comprehensive monthly snapshot of the English Whisky category available and a good overview of the other main spirits categories.

The Report includes social media and email activity tracking by brand, SKU/Range analysis and online pricing tracking. Sections included: English Whisky, English Craft Gin, English Craft Vodka, British Rum and British Liqueurs. It includes a News Digest and Insights to aid management of product range. 

It is ideal for Distillery Marketing teams and CEOs/Founders who want to understand marketing activity in the UK craft spirits market and also get insights into what is required to stand out in the sector.
It is useful for pricing reviews. 
It is helpful for range planning and product planning.

Developing Market Plans and Social Media campaigns
It is also useful to give market background for brands raising money. 
 

Note The October survey covers September 2025 and first 15 days of October 2025. It is 84 pages. 
 
The report is issued monthly by the 27th of the Month and is available monthly.