£100
The May 2025 Craft Spirits Market intelligence and Tracking Survey covering over 1090 UK craft spirits from 95 distilleries/ producers.
This month I took the opportunity to look a bit more closely at the sector and my sample of distilleries. There are approximately 920 distilleries (according to the Spirits Alliance) in the UK of which 600 are in England. Over 600 of these are classed as craft distilleries; my survey now covers approximately 16% of the total craft distilleries in the UK and 10% of total UK distilleries; with a strong emphasis on England and English Whisky in particular.
This month I have expanded the survey, in particular the SKU/ Range audit to cover all English Whisky Distilleries and those laying down whisky. Plus I have included an annual survey of RTDs.
The survey tracks:
I believe the report now gives the most comprehensive monthly snapshot of the English Whisky category available and a good overview of the other main spirits categories. This month I have also included a short section on RTDs.
The Report includes social media and email activity tracking by brand, SKU/Range analysis and online pricing tracking. Sections included: English Whisky, English Craft Gin, English Craft Vodka, British Rum and British Liqueurs. It includes a News Digest and Insights to aid management of product range.
It is ideal for Distillery Marketing teams and CEOs/Founders who want to understand marketing activity in the UK craft spirits market and also get insights into what is required to stand out in the sector.
It is useful for pricing reviews.
It is helpful for range planning and product planning.
Developing Market Plans and Social Media campaigns
It is also useful to give market background for brands raising money.
Note The May survey covers April 2025 and first 15 days of May 2025. It is 76 pages.
The report is issued monthly by the 27th of the Month and is available monthly.