£7
This is 2024 trends paper setting out a vision of the challenges and opportunities facing the UK Craft Spirits Market. The paper represents a combination of learning gathered over 2023, conversations with distilleries and from market research /articles published during the year.
This year I have focussed on five Key UK Craft Spirit Trends for 2024 and beyond, though the fifth encompasses quite a few underlying changes:
1. Re-alignment / retrenching of craft spirits market
2. Headwinds in the on and off trade
3. Polarisation fuelled by growth of premium / super-premium
4. Continued focus on sustainable packaging and net zero
5. Changes in consumer preferences
The report is 12 pages long and includes a page of forecasts generated by ChatGPT.