£100
The November 2024 Craft Spirits Market intelligence and Tracking Survey covering over 800 UK craft spirits from 85 distilleries/ producers.
Observations this month:
This month’s news continues to highlight with short term trading difficulties whilst validation of the potential of English Whisky continues to bubble into view; strengthened by more English Whisky launches and two new additions to the ranks of English whisky distilleries, Scilly Spirits and Whittakers.
Last month’s budget ramifications have still not fully shaken out and the impact is likely to be felt in the coming months as the implications of the changes fully play out. We are likely to see more brand closures in the first half of 2025 when the impact of the NI and Living wage come in and the new increased duty. Overall business sentiment and in particular Retail and Hospitality remains poor and worsening this is likely to put more pressure on Craft Drinks and on sales.
The run-up to Christmas and Black Friday will continue to dominate activity and how weather and the depressed economic situation interact will be key to the financial performance. I am keeping my fingers crossed for favourable weather. But on the plus side the recent English Whisky Festival saw a record number of brands and great interest despite the weather.
Structure and target
The Report includes social media and email activity tracking by brand, SKU/Range analysis and online pricing tracking. Sections included: English Whisky, English Craft Gin, English Craft Vodka, British Rum and British Liqueurs. It includes a News Digest and Insights to aid management of product range.
It is ideal for Distillery Marketing teams and CEOs/Founders who want to understand marketing activity in the UK craft spirits market and also get insights into what is required to stand out in the sector.
It is useful for pricing reviews.
It is helpful for range planning and product planning.
Developing Market Plans and Social Media campaigns
It is also useful to give market background for brands raising money.
Note The October survey covers October 2024 and first 15 days of November. It is 67 pages.
The report is issued monthly by the 27th of the Month and is available monthly.