£100
The September 2024 Craft Spirits Market intelligence and Tracking Survey covering over 800 UK craft spirits from 85 distilleries/ producers.
It had been a busy month: this month there has been a huge upsurge of interesting spirits related news. More brands are announcing moves to go abroad / securing distribution abroad. This might be a response to the difficulties the home market are experiencing.
There continues to be subtle and non-too-subtle signs that the market is struggling. During the audit it is clear that big retailers like Master of Malt are running down stock levels, many of the products are flagged as having under 10 units left (the level is much higher than before). There remains a worrying lack of price rises and margins for most brands will now be below the level achieved a few years ago.
This month I have also done a deep dive into the gin data to pull out a few interesting observations.
The Report includes social media and email activity tracking by brand, SKU/Range analysis and online pricing tracking. Sections included: English Whisky, English Craft Gin, English Craft Vodka, British Rum and British Liqueurs. It includes a News Digest and Insights to aid management of product range.
It is ideal for Distillery Marketing teams and CEOs/Founders who want to understand marketing activity in the UK craft spirits market and also get insights into what is required to stand out in the sector.
It is useful for pricing reviews.
It is helpful for range planning and product planning.
Developing Market Plans and Social Media campaigns
It is also useful to give market background for brands raising money.
Note The September survey covers August 2024 and first 15 days of September. It is 78 pages.
The report is issued monthly by the 27th of the Month and is available monthly.