£100
The February 2025 Craft Spirits Market intelligence and Tracking Survey covering over 950 UK craft spirits from 86 distilleries/ producers.
Observations' this month:
Activity has built up this period with a steep increase in new product launches, widespread “small” price increases and lots of news.
Perhaps the biggest news has been the publication of the new English Whisky GI, this happened just after the survey period closed. The news came out on the 19th of February and has dominated trade press and many drinks people’s LinkedIn since, with plenty of mainstream coverage also. I will try and summarise the vast amount of news in the next issue.
The Report includes social media and email activity tracking by brand, SKU/Range analysis and online pricing tracking. Sections included: English Whisky, English Craft Gin, English Craft Vodka, British Rum and British Liqueurs. It includes a News Digest and Insights to aid management of product range.
It is ideal for Distillery Marketing teams and CEOs/Founders who want to understand marketing activity in the UK craft spirits market and also get insights into what is required to stand out in the sector.
It is useful for pricing reviews.
It is helpful for range planning and product planning.
Developing Market Plans and Social Media campaigns
It is also useful to give market background for brands raising money.
Note The February survey covers January 2025 and first 15 days of February 2025. It is 73 pages.
The report is issued monthly by the 27th of the Month and is available monthly.