£100
The January 2025 Craft Spirits Market intelligence and Tracking Survey covering over 800 UK craft spirits from 85 distilleries/ producers. This month includes some summaries for the whole of 2024.
Observations' this month:
Nanny state continues to turn its beady eye on to the alcoholic drinks market and spirits markets in particular. This time it is the US government looking at cancer type warnings for alcohol, following moves in Ireland last year. US imports also face potentially difficult times if caught up in tariffs wars promised by the incoming president; also who is a teetotaller.
There continues to be turmoil in the independent spirits sectors as brands seek to reduce costs / struggles with profitability. With brands like Didsbury announcing Liquidation, Dark Matter being acquired by Ardent, Cygnet moving production to Penderyn and Diageo owned Chase moving production to Scotland.
This month/ report period there has also been a lot of news re GIs: with Pernod Ricard-owned Havana Club applying for a geographical indication (GI) for Cuban rum with the European Union; Welsh Whisky having secured GI protection in Japan; and the US Single Malt GI finally being recognised by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Fingers crossed for the English Whisky GI next.
This year looks likely be very interesting.
The Report includes social media and email activity tracking by brand, SKU/Range analysis and online pricing tracking. Sections included: English Whisky, English Craft Gin, English Craft Vodka, British Rum and British Liqueurs. It includes a News Digest and Insights to aid management of product range.
It is ideal for Distillery Marketing teams and CEOs/Founders who want to understand marketing activity in the UK craft spirits market and also get insights into what is required to stand out in the sector.
It is useful for pricing reviews.
It is helpful for range planning and product planning.
Developing Market Plans and Social Media campaigns
It is also useful to give market background for brands raising money.
Note The January survey covers December 2024 and first 15 days of January 2025. It is 69 pages.
The report is issued monthly by the 27th of the Month and is available monthly.