£100
The December 2024 Craft Spirits Market intelligence and Tracking Survey covering over 800 UK craft spirits from 85 distilleries/ producers. This month includes a calendar of Awareness Days for 2025.
December and the end of November are traditionally the most active time for Craft Distilleries and despite the gloomy outlook this year has been no different, with record level of new English Whisky brands launched and a large uptick in email marketing activity. This year there have been at least 97 new English Whiskies launched, peaking with 15 in the first half of December.
The world of spirits continues to be difficult with a decline in whisky and gin exports and the closure of brands (this month Waterford has gone into administration). The news also highlights that there are opportunities for stronger craft brands.
The Report includes social media and email activity tracking by brand, SKU/Range analysis and online pricing tracking. Sections included: English Whisky, English Craft Gin, English Craft Vodka, British Rum and British Liqueurs. It includes a News Digest and Insights to aid management of product range.
It is ideal for Distillery Marketing teams and CEOs/Founders who want to understand marketing activity in the UK craft spirits market and also get insights into what is required to stand out in the sector.
It is useful for pricing reviews.
It is helpful for range planning and product planning.
Developing Market Plans and Social Media campaigns
It is also useful to give market background for brands raising money.
Note The December survey covers November 2024 and first 15 days of December. It is 69 pages.
The report is issued monthly by the 27th of the Month and is available monthly.